Know your farmer's name
Hi - I did a thing! Just before Christmas I ordered my first boxes of organic produce direct from the farmers in Europe.
You’re probably asking why I didn’t buy from a local UK company. The answer is simple - there aren’t any that deliver to rural West Wales.
There is a local organic farm close by. They are not taking new customers onto their box delivery scheme.
How fun it is to know the name and see a picture of the farmer who grows the citrus, kiwis, pomegranates… I’ve ordered.
How delightful to taste those organic ripe oranges that came directly to me without weeks on a ship. The first arrival was yesterday and my daughter sat down and ate only oranges for supper. She had made chicken nuggets and oven chips for her little ones. What a win when the tiny one said she wanted to be fed. No - not the chicken and chips but orange. She gorged on fresh, ripe, organic oranges! She has only just learned to say orange. Before, she called them “ongees”.
Tiny one has had an irritable urethra due to having bathed in water with bath bombs with artificial scents and colours (xmas gifts). I know that that load of orange she ate will sort out any issues.
Ripe and delicious fruit in Wales in the middle of winter! How marvellous!
Four farmers got together in 2017 to work out a way to sell their produce and that of others directly to the consumer missing out the middle man.
Win Win Winner
The above three words are what the founders dubbed the formula that their economic model is based on. It’s:
good for the farmer
good for society
benefits the environment
The best of it is that there is an abundance of ripe, organic fruit in the house.
I don’t mind that the kiwis are not uniform in shape or size. Or that the oranges are not round and unmarked. The aesthetics do not mean much to me in this beauty obsessed world. What I do love is that the fruit is picked ripe and ready and full of flavour.
It’s easy to choose the healthy option when the fruit tastes delicious.
My heart is warmed knowing the farmer is getting the support he needs to carry on growing sustainably. Thus supporting nature. You can adopt a tree, you can choose your farmer and you can choose your box.
Since 2017 this growing revolution has:
554 280 adopted trees to connect consumers with the fields and avoid food waste.
4 754 937 boxes of fresh food sent straight from the farmers, to reduce the carbon footprint
315 farmers in 8 countries selling their products directly to consumers
84 projects in transition to organic to create a more sustainable agriculture.
Live well and find the happy,
Merryl @ GreenSmoothie.com
P.S. My bananas just arrived! Still on the way are clementines, tomatoes and avocados. Hooray!
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